But Wait! Order Today and . . .
This is a simple question I ask myself every time I go into Costco, Walmart, Kohl's and other stores I patronize. I ask the same question as I read all the product "newsletters" I receive from Rakuten (Buy.com), New Egg, Sweetwater, B&H Photo, BSW (Broadcast Supply Warehouse), Kohl's, Ben's Bargains, etc. that I receive on line. The same question applies as I glance through numerous magazines and other periodicals from my various areas of interest. And, of course, there is the incessant pounding from the TV home shopping networks and the commercials and infomercials on most TV channels and even Sirius satellite radio channels.
"But, wait! Order today and we'll double your order and send you two chartreuse, endlessly expandable, unbreakable, lifetime warranty muffler bearings for your Formula Go Cart Racer just pay separate shipping and handling of $495.00 each.
Blah! Blah! Blah! It never stops. It's called sales. It's the action part of marketing. Yes! They are actually separate functions. You are being sold something constantly - even those, ever more, frequent pleading and begging pledge drives for public television and public radio is simply another form of selling. . . READ MORE